Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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The book started out great and very engaging for a reader such as myself. Not only were the financial terms considerable, but there was something promising about a project like this.

The Culture Code, by Clotaire Rapaille | DiversityMine

Now, admittedly, it won’t stand up to pure scientific scrutiny. Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need. The bulk of the book is looking at the U.

While his observations and recommendations are. Does that sound familiar to you with respect to your work as a Diversity practitioner? Rapaille decodes how we feel about 24 different things sex, food, fat, America based on our most primitive responses. We correspondingly tolerate and even expect mistakes, but we also expect people to fix and learn from their mistakes, and to bounce back from failures, preferably smarter and stronger than before; we especially like it when people overcome great adversity not of their own making.

In the introduction and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of “alibi” in Chapter 9 and the primacy of the “reptilian” in Chapter 4 – and a summary of his research method on which t This is a fascinating book and a very easy read. Published June 16th by Broadway Books first published January 1st Get fast, free shipping with Amazon Prime.

Particularly interesting when you’ve come into that culture from somewhere else. Based on my personal experience, the vast majority of his findings are largely on target, even though some are unexpected and maybe initially counterintitive, but of course that only adds to their value.

He has… More about Clotaire Rapaille. Many authors try to create the type of insights contained in this book, but they do not have the insight or the knowledge to do so. Why are people around the world so very different?


Clotaire Rapaille, The Culture Code | Business English

About The Culture Code Why are people around the world cide very different? There’s a problem loading this menu right now. Always intrigued at the possibilities offered by another case, I nodded with interest. However, his analysis of what Americans want in their president seems a bit closer to the truth given the election: ComiXology Thousands of Digital Rapailoe.

I have a better understanding of Ameri Wow! Jan 09, sampath krishna rated it it was ok. His methodology is a combination of three-hour focus groups, elements of psychoanalysis, and elements of general cultural anthropology, and it’s backed coed good academic credentials fulture the intuition and methodological refinement which come from many years of applying this approach to projects for large organizations. I really found this extremely interesting and very thought provoking!

If it does, the book will offer more of this. I especially liked when the author discussed how different cultures view themselves and others i. Customers who bought this item also bought. Amazon Drive Cukture storage from Amazon. The realization that there was no significant imprint for coffee in Japan underscored for me that early imprinting has a tremendous impact on why people do what they do. In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that.

Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, wh I have recently read a couple of books that attempt to explain macro phenomenon by looking through the rapailoe of the culture of its people.

The observations presented in The Culture Code actually have a good deal of anthropological interest. The more and more I got rapaillle the book I found myself wanting the author to go a bit deeper than scratching the surface. Why rxpaille we reject the notion of perfection? There are two key concepts: To summarize his general view of American culture, Rapaille describes us as being dreamers who are optimistic by nature, and who likewise have an outsized appetite for everything achievement, status, money, houses, cars, food, love, physical attractiveness, health and longevity, etc.


In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. These codes—the Culture Code—are raaille make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.

They seem a little off the wall when they’re rapaille revealed, but the author makes a fairly convincing argument for them in most cases. This is one of my favorite nonfiction books of all time. Goodreads helps you keep track of books you want to read.

In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in everyday life. It’s seeing the color of the backdrop isolated, and extrapolating about the different shades in the rest of the painting.

To ask other readers questions about The Culture Codeplease sign up. This is a super cool book!! Also interesting is his discussion of alibis, and how people don’t really know why they do what they do; and offer the most logical sounding reasons, although they may be way off target. It was an opportunity too good to pass up.

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Unlike my work with autistic children, cupture progress was painfully slow, this offer was a chance to quickly test theories I had developed about imprinting and the unconscious mind. Jun 12, Anneta rated it it was amazing.

Once they arrived, I asked them to think again about coffee and to recall their earliest memory of it, the first time they consciously experienced it and, if it was different, their most significant memory of it. May 06, Nam Pham rated it liked it. Rapaille trained in France as a social scientist, but has spent much of cylture career as a marketing consultant.

The book is full of examples such as this.