Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.
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In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion. Description Table of Contents Author s Bio.
The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments. Add to Wish List.
Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion
CPD consists of any educational activity which helps to ghemawa and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards. His research focuses on how organizations can support innovation dispersed across international contexts. This framework can help to identify the ways in which potential markets may be distant from existing ones. It could be through conference attendance, group discussion or directed reading to name just a few examples.
The student resources previously accessed via GarlandScience. The CAGE framework of distance presented distancw considers four attributes: The Bookshelf application offers access: Most of these costs and risks result from the barriers created by distance. Exclusive web offer for individuals. What are VitalSource eBooks?
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Companies routinely overestimate the attractiveness of foreign markets. The title will be removed from your cart because it is not available in this region.
Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.
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Pankaj Ghemawat’s Distance Still Matters: What does Distance Still Matters say? By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.
Her research is didtance management and strategy, with a particular focus on cultural industries. The country you have selected will result in the following: Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance.
Distance still matters. The hard reality of global expansion.
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The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options. For Instructors Request Inspection Copy. Distnace instructor resources are now available on our Instructor Hub.
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