“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of. Modern marketing is about creating ‘lovemark’ brands that engage According to Saatchi & Saatchi executive chairman, Kevin Roberts.

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Apr 11, Zlatina Mitova rated it it was amazing.

Meet, beat and repeat. Let me show you what I mean. I read this book around right after the U. El olor y el robertts.

May 05, Cecily Robertson rated it really liked it. En lo que respecta al mundo de la empresa, se habla del branding emocional, mercados emocionales, capital emocional, valor emocional, marketing emocional, inteligencia emocionalcontrol emocional, etc. Feb 12, Paul Rojas rated it it was amazing. What a great discussion on concepts for engaging your audience and creating brands excuse me, lovemarks that last.

It clearly shows Lovemarks as the future beyond branding.

Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books

But today these brands are just playing with table stakes. Teach that, Harvard Business School.

Kevin Duncan describes the concept in more kkevin marketing terms, noting that there are “two axes,” one of which runs from low to high respect, and the other which runs from low to high love.

They took taste out of the mouth and into the heart with their iMac advertisements. Su dictamen es muy sencillo: Como consecuencia de todo ello, las marcas se han desinflado.


Yet, the client world ran mostly on rational appeals and exchanges, pummeling people with “-er” words robert whiter, brighter, cleaner, faster, newer and — the race-to-the-bottom word — cheaper. Es importante conectar con las nuevas realidades de las emociones. The High Respect but Low Love area is where most successful businesses fit, along with their brands: I read this book because I was trying to get more ideas about marketing. The tools are blunt and measure the wrong things: Thanks for telling us about the problem.

Son consumidores que promueven y defienden su marca.

Love/Respect Axis

Though the ideas may not all be new in life, they are relevant and new to many in the way we have been taught to market. Otros tienen historias escritas en la etiqueta. Value is what lifts her world, a priceless feeling you deliver. Parity had been achieved across price, distribution, quality, design and value. Advertising is one of the most pliable terms around.

You feel pain when it is withdrawn. Essential materials and services that generate little or zero brand heat. Lovemarks was like a hand grenade in the boardroom, everyone ducking for cover if ever the “L word” was mentioned.

You recently stated that marketing and advertising are dead.

Unleash emotion The first is to put emotions in front of you. Estos aceptaron y el resultado fue espectacular. Quilmes, the flavour of encounter. When you nod to emotion and get on with business as usual, you miss out on a transforming wave of opportunity. Mar 12, Alex rated it did not like it. So read weird stuff, experience unusual things, and ask difficult questions. Los anuncios que se hicieron eran desenfadados, optimistas y divertidos. By acknowledging that great brands have always been created with love, with inspiration, with emotion.


Rpberts and a bit confusing and overwhelming at the same time. Por eso podemos recibir sensaciones intensas de cualquier cosa que robrts en contacto con nosotros. It can only be given. To see what your friends thought of this book, please sign up. The Web and social blew all that up, and delivered control from marketers to consumers.

Log in or go back to the homepage. If you’re looking for a manual, you might not be satisfied with this book. Just look at the early stages of the US presidential election: Lovemqrks future lies with emotional connections built on respect, sure, but suffused with Love.

Darwin would have got it straight off. Emotion has to be found in ourselves, not in a guidebook or a guru. An opportunity to truly connect with people.

It plays to all the senses. Esas personas son “consumidores inspiradores”. The actual content would fill a pamphlet more than a book. The ones who survive — think Apple, Starbucks, Nike, Amazon, Coke — have it keevin out and are setting the bar high.